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noun, Informal.
a person who is easily convinced, especially to give or lend money:
a soft touch for charities.
a person who is easily influenced, duped, or imposed upon:
a soft touch for anybody with a sob story.
a person, team, etc., that is easily defeated:
They’re a soft touch for any team in the league.
a task or activity that is easily or quickly done, especially a job that pays well and requires little work.
(informal) a person easily persuaded or imposed on, esp to lend money
soft sell
Someone easily persuaded or taken advantage of, especially in giving away money. For example, Ask Dan for the money; he’s always a soft touch. [ First half of 1900s ]


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