Upfront

adjective, Also, upfront
1.
invested or paid in advance or as beginning capital:
an up-front fee of five percent and an additional five percent when the job is done.
2.
honest; candid; straightforward:
He’s very up-front about discussing his past.
3.
conspicuous or prominent:
The company has an up-front position in its industry.
4.
located in the front or forward section:
to request up-front seats on a plane.
adverb, Also, up front
5.
as an initial investment, beginning capital, or an advance payment:
They’ll need a half-million dollars up-front before opening the business.
6.
before other payments, deductions, or returning a profit:
Estimated operating expenses will be deducted up-front.
adjective
1.
(informal) open, frank, honest
adverb, adjective
2.
(of money) paid out at the beginning of a business arrangement