Watchword
noun
1.
a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign.
2.
a word or phrase expressive of a principle or rule of action; slogan:
Conservation has been our watchword.
3.
a rallying cry of a party, club, team, etc.
noun
1.
another word for password
2.
a rallying cry or slogan
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