acquisition cost
In e-mail marketing, the acquisition cost or cost of acquisition is the actual cost of generating one single lead, new subscriber or customer. The acquisition cost is usually determined by dividing the total cost of a single e-mail marketing campaign by the number of leads, subscribers or customers.
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- Acronym
Technically, a word that is formed by combining some parts (usually the first letters) of some other terms. For example, modem is the acronym derived from modulator/demodulator. In everyday speech, the term is also used to refer to initialisms, which are combinations of letters representing a longer phrase. For example, CRT is an initialism for […]
- acronym expansion
A feature found in some content management systems (CMS) and Web-based search systems that expands an acronym. When a user enters an acronym or abbreviation the CMS will spell out the phrase or provide a list of matching phrases for the user to choose from. Acronym expansion functions for search is considered an accessibility feature […]
- active
Refers to objects currently being displayed or used. For example, in graphical user interfaces, the active window is the window currently receiving mouse and keyboard input. In spreadsheet applications, the active cell is the cell, usually highlighted, in which data can be entered or modified. The active program is the program currently running. When you […]
- active archiving
The process of removing a precise set of infrequently used reference data from an overloaded relational database and keeping it active in an archive where it can be easily and quickly retrieved when needed. For example, a credit card company acquires large amounts of mission-critical data on its customers – names, addresses, balances, account numbers, […]
- active component
In an electrical, computer or storage system, active components are those that require electrical power to operate. This could include the power supply, fans, storage device, transistors, diodes and other integrated circuits but would exclude system components such as the chassis, capacitors or enclosures that do not require electrical power to operate (called passive components).