ad targeting
In online advertising, ad targeting refers to the practice of advertisers attempting to reach (target) a specific desired consumer audience.
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- adapter
(1) Short for expansion board. (2) The circuitry required to support a particular device. For example, video adapters enable the computer to support graphics monitors, and network adapters enable a computer to attach to a network. Adapters can be built into the main circuitry of a computer or they can be separate add-ons that come […]
- adaptive hypermedia
Adaptive hypermedia, abbreviated as AH, is the next-generation of hypermedia applications. Where hypermedia serves the same pages and the same set of links to all users, adaptive hypermedia improves the usability of hypermedia by building a model of the preferences and knowledge of an individual user and uses this information to adapt the hypertext to […]
- Android Debug Bridge
Short for Android Debug Bridge, adb is a command-line debugging application shipped with the Android SDK. Adb provides tools to browse the device, copy tools on the device, and forward ports for debugging.
- add-in
(1) A component you can add to a computer or other device to increase its capabilities. Add-ins can increase memory or add graphics or communications capabilities to a computer. They can come in the form of expansion boards, cartridges, or chips. The term add-in is often used instead of add-on for chips you add to […]
- add-on
Refers to a product designed to complement another product. For example, there are numerous add-on boards available that you can plug into a personal computer to give it additional capabilities. Another term for add-on board is expansion board. Add-on products are also available for software applications. For example, there are add-on report generation programs that […]