An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant’s Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include pay-per-click, pay-per-lead, and pay-per-sale.
See “How Affiliate Marketing Works” in the “Did You Know…” section of
- affirmative consent
In e-mail marketing, affirmative consent is the request by a Web site reader to receive advertising or promotional information via e-mail newsletters through an opt-in form on the Web site.
- after sales support
A term used to describe the ongoing relationship between the OEM and customer where services are rendered to the customer throughout the product life cycle to the end of life. This type of support typically includes warranty, upgrade and repair services.
- an Agent
(n.) A program that performs some information gathering or processing task in the background. Typically, an agent is given a very small and well-defined task. Although the theory behind agents has been around for some time, agents have become more prominent with the growth of the Internet. Many companies now sell software that enables you […]
- aggregate function
A function that performs a computation on a set of values rather than on a single value. For example, finding the average or mean of a list of numbers is an aggregate function. All database management and spreadsheet systems support a set of aggregate functions that can operate on a set of selected records or […]
- air cooling
Air cooling is a standard method of system cooling used to method of dissipate heat. The object being cooled will have a flow of air moving over its surface. Most air cooling systems use a combination of fans and heat sinks, which exchanges heat with air.