Banner
Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site’s main content and is linked to the advertiser’s own Web site. In the early days of the Internet, banners were ads with text and graphic images. Today, with technologies such as Flash, banners have gotten much more complex and can be ads with text, animated graphics and sound. Most commerce-related Web sites use banner ads.
See interstitial, hyperstitial and SUPERSTITIAL.
Read Also:
- banner rotator
A program that randomly rotates the banner ads that are seen by users on a Web site so that each time the site is visited or refreshed a different banner ad will appear on the screen. Banner ad rotation is used frequently in the Web advertising industry because it is often cheaper than paying to […]
- bar chart
)In presentation graphics, a type of graph in which different values are represented by rectangular bars.
- bar code
The machine-readable representation of the UPC. Bar codes are read by a scanner that passes over the code and registers the UPC. The width of each black line and the subsequent white space between each line coincides with the numbers of the UPC.
- bare metal
A new computer system that does not contain an operating system or any software. For example, when you purchase a new hard drive it is completely empty, or “nothing but bare metal”. See related term barebones.
- bare-metal programming
Also called bare-metal, it is considered to be a low-level method of programming that is specific to the hardware used in the computer system and is often used for optimizing software and applications for an individual computer or small group of systems, or the creation of basic tools which would be used on a new […]