beyond-the-banner


A slang term used to describe any non-standard type of Web advertisement. This type of ad is not a banner ad, streaming video or text ad, which are common online, but rather it goes beyond that. An example of this type of ad would be a rich-media ad where users can interact with the ad as it is displayed through navigation options to find out more information without clicking through to the advertiser’s Web site.

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    Formally written as < bigwig > it is a high-level programming language for developing interactive Web services. The bigwig language is a collection of domain-specific languages focusing on different aspects of interactive Web services. These contributing languages (C code, HTTP, HTML, JavaScript, and SSL) are held together by a C-like skeleton language. Bigwig is no […]


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