co-branding
A type of affiliate marketing where the affiliate uses their own branding to send visitors through affiliate links. For example, an affiliate may set up their own branded Web store. However, when visitors click a product link, the link is an affiliate link to purchase the product from the online advertiser.
See “How Affiliate Marketing Works” in the Did You Know… section of
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- co-located server
See co-location.
- co-marketing
A partnership between two or more companies where both companies jointly market each other’s products. For example, a company who manufacturers video cards may partner with a game software company, and both companies will market each other’s related product.
- co-registration
In e-mail terminology, co-registration refers to arrangements between companies to collect user information. Usually this would be a separate check-box on a Web signup form where the user can opt-in to receive messages from a third party. For example, a magazine running a contest may include a checkbox for registrants to accept e-mail future announcements […]
- coaster
The term coaster is often to used to describe an optical disk that was ruined while trying to burn, or write to it (often caused by buffer underruns). However, it’s also used to refer to any malfunctioning, unwanted or defective optical disk (CD or DVD media). The phrase is one which really caught on, and […]
- Coaxial Cable
A type of wire that consists of a center wire surrounded by insulation and then a grounded shield of braided wire. The shield minimizes electrical and radio frequency interference. Coaxial cabling is the primary type of cabling used by the cable television industry and is also widely used for computer networks, such as Ethernet. Although […]