The bottom section of an e-mail message that contains information that does not change from one e-mail marketing campaign to another. The footer will usually contain the company’s mailing address, phone number, e-mail contact address, Web site link, and often unsubscribe links or directions.
- e-mail harvesting
An automated process where a bot is used to search Web pages for e-mail addresses. The e-mail addressees are collected into a database that can be used by spammers to send unsolicited e-mail.
- e-mail prefix
The part of the e-mail address that appears to the left of the @ symbol. In ‘address @ definithing.com’ for example, address is the e-mail prefix.
- Email Server
Often referred to as simply “mail server”, an e-mail server is a computer within your network that works as your virtual post office. A mail server usually consists of a storage area where where e-mail is stored for local users, a set of user definable rules which determine how the mail server should react to […]
- e-mail signature
An e-mail signature is a block of text that is appended to the end of an e-mail message you send. Generally, a signature is used to provide the recipient with your name, e-mail address, business contact information, or Web site URL. Some people, however, will use a signature to sign off their e-mail message with […]
- e-mail spoofing
Forging an e-mail header to make it appear as if it came from somewhere or someone other than the actual source. The main protocol that is used when sending e-mail — SMTP — does not include a way to authenticate. There is an SMTP service extension (RFC 2554) that allows an SMTP client to negotiate […]