email marketing
A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
See direct digital marketing.
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- recursive acronym
A type of acronym commonly used in the computer and technology industry that will reference a person, company or a product name in the acronym itself. Sometimes the acronym is created using another company or product’s acronym if it is a related development. Often, recursive acronyms are created from the egotistical or humorous nature of […]
- cartooney
A slang term used to mean “cartoon attorney.” The word is used to describe a type of email spam message — or unsolicited email — that is written in such a way that a spammer wants the recipient to believe lawyers and legal threats that they mention in the e-mail are legitimate. These types of […]
- backronym
A type of acronym that is made by deciding on the letters to create a word, and then creating a name or title to fit the acronym. Similar to acronyms, a backronym can be pronounced as a word (those which are pronounced as separate letters and not a word are called abbreviations). In computers, Internet […]
- netizen
Slang term derived from the combination of the words “Internet” and “citizen.” The term netizen is used to describe people who use the Internet to participate in or contribute to an Internet group or society. The word may also be used to describe an individual who spends a lot of time on the net.
- rotoscoping
In 3D animation, rotoscoping is a technique that allows you to create animation that mimics live action video. For example, a live actor may be filmed doing a series of actions, and the animator would have the digital character mimic the actions of the human actor for a realistic animated scene. The rotoscoping technique was […]