event triggered e-mail


In e-mail marketing, an event triggered e-mail is a message that is sent to a list subscriber based on an event. For example, a special message or discount coupon can be sent to a subscriber on their birthday or anniversary date. The events are determined based on the information the subscriber provided when joining the list or registering for membership on the list owner’s Web site.

Read Also:

  • evil twin

    Evil twin is a type of Wi-Fi attack, similar in nature to Web site spoofing and e-mail phishing attacks. Here’s how an evil twin attack works: A hacker sets its service identifier (SSID) to be the same as an access point at the local hotspot or corporate wireless network. The hacker disrupts or disables the […]

  • exabyte

    (1) 2 to the 60th power (1,152,921,504,606,846,976) bytes. An exabyte is equal to 1,024 petabytes. (2) When capitalized, the name of a manufacturer of mass storage devices.

  • exception

    A condition, often an error, that causes the program or microprocessor to branch to a different routine. The terms interrupt and exception are very close in meaning. Both can be used to refer to either hardware or software. The only real difference is that an exception usually indicates an error condition.

  • exclusive OR

    A Boolean operator that returns a value of TRUE only if both its operands have different values. Contrast with the inclusive OR operator, which returns a value of TRUE if either of its operands is TRUE. Whereas an inclusive OR can be translated “this, that, or both,” an exclusive OR means “this or that, but […]

  • excerpt

    In blogging terms an excerpt is a shortened description of your blog post. The excerpt is used to describe your blog post in RSS feeds and also in search results. See The History of Blogging in the Quick Reference section of


Disclaimer: event triggered e-mail definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.