In-Vehicle Infotainment (IVI)


Integrated infotainment systems in automobiles that deliver entertainment and information content. In-Vehicle Infotainment, or IVI, development has been spurred largely by Intel and its Atom processor, Microsoft and its Windows Embedded Automotive 7 platform, and a number of automobile manufacturers.

In-Vehicle Infotainment systems are currently available in select automobiles from manufacturers like Ford (SYNC and MyFord Touch), Toyota (Entune), Kia Motors (UVO), Cadillac (CUE) and Fiat (Blue&Me). IVI systems frequently utilize Bluetooth technology and/or smartphones to help drivers control the system with voice commands, touchscreen input, or physical controls.

While each IVI system is different, typical tasks that can be performed with an in-vehicle infotainment system include managing and playing audio content, utilizing navigation for driving, delivering rear-seat entertainment such as movies, games, social networking, etc., listening to incoming and sending outgoing SMS text messages, making phone calls, and accessing Internet-enabled or smartphone-enabled content such as traffic conditions, sports scores and weather forecasts.

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  • Infotainment

    A term and popular buzzword for a media device or service that delivers a combination of information and entertainment. The content delivered via infotainment is designed to be informative yet entertaining enough to attract and maintain the consumer’s interest. Infotainment can refer to a variety of content served through traditional media such as television, print, […]

  • Windows Embedded Automotive

    Microsoft’s platform for the development of in-vehicle infotainment solutions, which enable drivers to connect to a wide variety of multimedia and Internet-enabled connected services and technology for information and entertainment purposes. The latest release of the platform, Windows Embedded Automotive 7, adds Microsoft Silverlight development tools, Microsoft Tellme speech technology for voice input control, touchscreen […]

  • Ford SYNC

    Ford SYNC is an “in-vehicle infotainment” system available on newer Ford vehicles that provides drivers with touchscreen input and voice-activated controls for hands-free operation of the car’s media components as well as mobile smartphones via Bluetooth technology or a USB cable. Features in Ford SYNC include support for receiving SMS text messages and audibly reading […]

  • Entune

    An information and entertainment “in-vehicle infotainment” system that’s offered with select Toyota vehicles such as the 2012 Camry and 2012 Prius v. Drivers of Toyotas equipped with an Entune-enabled system have access via Bluetooth technology or a USB cable to mobile applications and data services that are provided via the driver’s data-enabled smartphone. Current Entune […]

  • Sony PlayStation

    Sony PlayStation is a line of video game console devices designed by Sony to compete with other gaming platforms like Nintendo’s Wii and Microsoft’s Xbox 360. The current edition, PlayStation 3, or simply PS3, debuted in November 2006 with added support for Blu-ray Discs (BD), full High Definition resolution graphics, PlayStation Portable connectivity and motion […]


Disclaimer: In-Vehicle Infotainment (IVI) definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.