Formed from a combination of the words information and intermediary, an infomediary is a Web site that gathers and organizes large amounts of data and acts as an intermediary between those who want the information and those who supply the information.
There are two types of infomediaries. Some infomediaries, such as Autobytel.com and BizRate.com, offer consumers a place to gather information about specific products and companies before they make purchasing decisions. The infomediary is a neutral entity, a third-party provider of unbiased information; it does not promote or try to sell specific products in preference over other products. It does not act on behalf of any vendors. The second type of infomediary, and one that is not necessarily Web-based, is one that provides vendors with consumer information that will help the vendor develop and market products. The infomediary collects the personal information from the buyers and markets that data to businesses. The advantage of this approach is that consumer privacy is protected and some infomediaries even offer consumers a percentage of the brokerage deals.
The term infomediary was coined by John Hagel in his 1996 article entitled “The Coming Battle for Customer Information” in the Harvard Business Review.
- information hiding
(1) In programming, the process of hiding details of an object or function. Information hiding is a powerful programming technique because it reduces complexity. One of the chief mechanisms for hiding information is encapsulation — combining elements to create a larger entity. The programmer can then focus on the new object without worrying about the […]
- information classification and management
Abbreviated as ICM, information classification and management is a class of application-independent software that use advanced indexing, classification, policy and data access capabilities to automate data management activities above the storage layer.
- information highway
A popular buzzword to describe the Internet, bulletin board services, online services, and other services that enable people to obtain information from telecommunications networks. In the U.S., there is currently a national debate about how to shape and control these avenues of information. Many people believe that the information highway should be designed and regulated […]
- Information Interoperability
Information interoperability describes the ability to meaningfully exchange information among separately developed information technology (IT) systems. This means the separate systems are able to understand the format, meaning and also the quality of the information being exchanged.
Abbreviated as IR, infrared is a wave of light that in the area beyond the visible part of the color spectrum. While it is invisible to human eye infrared is often used to enhance visibility when using night vision devices.