Keyword


(kē´werd) (1) In text editing and database management systems, a keyword is an index entry that identifies a specific record or document.

(2) In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names .

(3) A word used by a search engine in its search for relevant Web pages.

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    In search engine optimization (SEO) keyword frequency is the number of times a keyword or phrase appears on a single Web page.

  • keyword prominence

    In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent placement may be in the page header, meta tags, opening paragraph, or start of a sentence.

  • keyword search

    A type of search that looks for matching documents that contain one or more words specified by the user.

  • keyword stuffing

    A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on […]

  • kill switch

    (1) A security device used to shut off any other device in an emergency situation in which a normal shut down is not possible. Kill switches are commonly used on motorized devices and electronic devices. In computing, a kill switch is often called a BRS or Big Red Switch. (2) In software, a kill switch […]


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