list hygiene


The term used to describe the process of maintaining an e-mail subscriber list. List hygiene includes taking care of unsubscribe requests, removing e-mail addresses that bounce, updating user e-mail addresses, and so on.

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  • listing

    A printout of text, usually a source program.

  • listwashing

    The removal of an email address from an email list when the address owner complains about receiving spam messages. In this scenario, the e-mail list was not created using opt-in subscription lists. Only those who complain about being spammed are removed, and others on the list who do not complain will continue to be spammed. […]

  • literal

    In programming, a value written exactly as it’s meant to be interpreted. In contrast, a variable is a name that can represent different values during the execution of the program. And a constant is a name that represents the same value throughout a program. But a literal is not a name — it is the […]

  • lithography

    The process of imprinting patterns on semiconductor materials to be used as integrated circuits.

  • Big-Endian

    The adjectives big-endian and little-endian refer to which bytes are most significant in multi-byte data types and describe the order in which a sequence of bytes is stored in a computer��s memory. In a big-endian system, the most significant value in the sequence is stored at the lowest storage address (i.e., first). In a little-endian […]


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