Used in search engines, an advertisement displayed on the results page of a search, specific to the searched term. Also referred to as keyword advertising. Advertisers pay search engines to target their ads and only display the banners when relevant keywords are searched on by a user. Keyword advertising on the search engines enables an advertiser to target a specific audience. For example, if a user searched on the term “digital camera” the ads may be for electronic boutiques or camera shops that sell digital cameras. The meta ads are displayed on the dynamic pages that result whenever the keyword “digital camera” is searched on.
- meta refresh
Refers to HTML coding that redirects a Web site visitor to a new page after a set and specified number of seconds. Meta refresh tags are used by Web sites that have changed addresses but want visitors to be able to access the new URL by going through the old one. When a user is […]
- Meta Rag
A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search enginesuse […]
Data about data. Metadata describes how and when and by whom a particular set of data was collected, and how the data is formatted. Metadata is essential for understanding information stored in data warehouses and has become increasingly important in XML-based Web applications.
A file that contains other files or information that describes another file.
- metasearch engine
A search engine that queries other search engines and then combines the results that are received from all. In effect, the user is not using just one search engine but a combination of many search engines at once to optimize Web searching. For example, Dogpile is a metasearch engine.