Mobile Application Management (MAM)
Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.
Mobile Application Management can apply to company-owned mobile devices as well as BYOD (“Bring Your Own Devices”). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).
Mobile Application Management vs. Mobile Device Management
MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise – as well as the use of applications on these devices – Mobile Application Management’s sole focus is on securing sensitive enterprise apps and their data.
Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.
Read Also:
- Micro-Virtualization
Micro-virtualization is a technology developed by desktop security firm Bromium to help ensure secure computing environments. Micro-virtualization utilizes a Xen-based security-focused hypervisor called a microvisor that creates hardware-isolated micro virtual machines (micro-VMs) for each computing task that utilizes data originating from an unknown source. Tasks in this sense are the computation that takes place within […]
- Clutter
Clutter is a technology developed by Microsoft for its Outlook email client that helps users automatically organize their Outlook inboxes and prioritize important e-mails by moving lower priority messages to a new Clutter folder. The Microsoft Clutter technology debuted in late 2014 for Office 365 users, and is now available on Outlook PC and mobile […]
- Microsoft Edge
Microsoft Edge is the official name for a new and improved Web browser introduced in Microsoft’s Windows 10 operating system that was developed to replace the venerable Internet Explorer Web browser. Microsoft Edge combines recent web technology advancements with a streamlined and faster browsing experience, while also delivering compatibility and a consistent user experience across […]
- Gnutella
An application for a peer-to-peer file sharing system, which was originally developed by Nullsoft but quickly disseminated within the hacker community. Like Napster, Gnutella allows users to scan designated folders on other members’ hard drives and copy files of any type between machines. Unlike Napster, Gnutella software doesn’t have a main central database of users.
- inbox placement rate
Abbreviated as IPR, in permission-based email marketing the inbox placement rate is a deliverability benchmark that is used to determine what percentage of send emails reach the intended subscriber’s inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based […]