Mobile Application Management (MAM)


Mobile Application Management (MAM) is a term that refers to software and services used to secure, manage and distribute mobile applications used in enterprise settings on mobile devices like smartphones and tablet computers.

Mobile Application Management can apply to company-owned mobile devices as well as BYOD (“Bring Your Own Devices”). MAM solutions typically offer a variety of capabilities and services, including application delivery and software licensing, application configuration, app authorization, usage tracking and application lifecycle management (ALM).
Mobile Application Management vs. Mobile Device Management

MAM shares some characteristics with Mobile Device Management (MDM), but whereas MDM primarily involves protecting and securing mobile device use within an enterprise – as well as the use of applications on these devices – Mobile Application Management’s sole focus is on securing sensitive enterprise apps and their data.

Some of the more popular Enterprise Mobile Application Management vendors today include Apperian, AirWatch, CA, Citrix, McAfee and Symantec. AirWatch and its MAM solutions were acquired by VMware in 2014.

Read Also:

  • Micro-Virtualization

    Micro-virtualization is a technology developed by desktop security firm Bromium to help ensure secure computing environments. Micro-virtualization utilizes a Xen-based security-focused hypervisor called a microvisor that creates hardware-isolated micro virtual machines (micro-VMs) for each computing task that utilizes data originating from an unknown source. Tasks in this sense are the computation that takes place within […]

  • Clutter

    Clutter is a technology developed by Microsoft for its Outlook email client that helps users automatically organize their Outlook inboxes and prioritize important e-mails by moving lower priority messages to a new Clutter folder. The Microsoft Clutter technology debuted in late 2014 for Office 365 users, and is now available on Outlook PC and mobile […]

  • Microsoft Edge

    Microsoft Edge is the official name for a new and improved Web browser introduced in Microsoft’s Windows 10 operating system that was developed to replace the venerable Internet Explorer Web browser. Microsoft Edge combines recent web technology advancements with a streamlined and faster browsing experience, while also delivering compatibility and a consistent user experience across […]

  • Microsoft Certified Desktop Support Technician (MCDST)

    Sponsored by Microsoft, the Microsoft Certified Desktop Support Technician (MCDST) is an entry-level certification indicates the certificate holder demonstrates the knowledge and skills required to support end-users and troubleshoot desktop environments running on the Microsoft Windows operating system. This certification validates professionals for a number of job roles including help desk technician, customer support and […]

  • RIPE NCC

    Short for the R��seaux IP Europ��ens Network Coordination Centre. RIPE NCC is one of four regional Internet registries that supply and administer IP addresses. Founded in 1989, RIPE NCC is a non-profit organization. RIPE NCC provides IP numbers to Europe, the Middle East and parts of Africa and Asia.


Disclaimer: Mobile Application Management (MAM) definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.