Search Engine Marketing (SEM)
SEM is short for search engine marketing.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
Contrast With SEO
SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.
Read Also:
- Search Engine Optimization (SEO)
SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search […]
- Search Engine Optimization (SEO) PR
A combination of the words Search Engine Optimization (SEO) and public relations (PR). It is a combination of writing press releases and other marketing papers for search engine optimization purposes to generate leads as well as traffic to a Web site. Also called Internet Public Relations.
- SERP
Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a […]
- SET
(1) Short for Secure Electronic Transaction (2) Short for single electron transistor
- SETL
Short for Set Theory as a Language (or Set Language), SETL is a high-level programming language that’s based on the mathematical theory of sets. It was developed in the early 1970’s by mathematician Professor J. Schwartz. SETL is an interpreted language with a syntax that is resembles C and in many cases similar to Perl. […]