Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
See “Social Media Tips for Online Marketing Plus 30 Social Media Sites” in the Did You Know…? section of
- social network
A social structure made of nodes that are generally individuals or organizations. A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The term itself was coined in 1954 by J. A. Barnes.
- social network analysis
Abbreviated as SNA, social network analysis is the mapping and measuring of relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis […]
- Social Networking Site
Abbreviated as SNS a social networking site is the phrase used to describe any Web sitethat enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. Social networking sites can be used to describe community-based Web sites, online discussions forums, […]
- social routing
The term used to describe communities or groups of individual Internet users who freely share their broadband Internet connection. FON is an example of a Wi-Fi community that uses social routing.
- social software
A type of software or Web service that allows people to communicate and collaborate while using the application. E-mail, blogs, and even instant messaging are all examples of social software.