(adj.) When used in terms of a Web site, sticky refers to a site��s ability to keep visitors on the site once they have navigated there or encourage the visitor to return frequently (i.e., the visitors “stick” to the site).
A site��s stickiness depends on the content of the site that encourages the visitors to remain there but is not necessarily what the visitors went to the site looking for. For example, in addition to original content that may be the main reason for visits, a site may add a glossary, stock quotes, games, community forums, news feeds and/or chat rooms to make the site more appealing to visitors. Also, sites can add special features to set themselves apart from competitors, such as the ability to communicate with the content��s authors, the ability to personalize the site, contests, and numerous hyperlinks to other pages of the site — all elements that entice a visitor not just to stay on the site but to return frequently.
A Web site��s stickiness is important to online advertisers because the longer visitors stay on the site the more exposure those visitors have to potential advertising.
(n.) Short for static friction, a condition in which a hard disk drive’s read/write heads become stuck to the disk��s platters with enough strength to keep the platters from spinning, resulting in hard drive failure. When a computer is turned off, its hard drive’s read/write heads park on the platter’s landing zones. Under normal circumstances, […]
- still frame
A single captured frame within a video file. Video editing programs will provide options for authors to grab a single image (still frame) from within a video clip. These can be used like any still photo. Authors can also use a single still frame in their video by inserting the still frame into the clip […]
- stock photo
Stock photos (stock photography) are professional photographs of common places, landmarks, nature, events or people that are bought and sold on a royalty-free basis and can be used and reused for commercial design purposes. The photographer (or stock photography distributor) has ownership to the images, and the commercial designer has some limited usage of the […]
- stop error
Also called a fatal system error, an operating system (OS) error that causes the OS to stop functioning and can place data at risk. Not to be confused with a fatal error.
- stop bit
In asynchronous communications, a bit that indicates that a byte has just been transmitted. Every byte of data is preceded by a start bit and followed by a stop bit.