Desperate Doodle
(noun) material created in commemoration of a relatively insignificant anniversary in an attempt to draw visitors to your website or shop.
(verb) to create or promote such material.
derivation: named after the cutesie cartoons which periodically stand in for the logo of a popular search engine.
commemorating edmund halley’s 335th birthday is a desperate doodle. commemorating his 400th will not be.
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