Downsourcing
the corporate practice of replacing competent personnel with cheap labor that will produce an inferior product, which sounds good on paper for about the first fiscal quarter.
then management will throw good money at consultants to cover their mistake.
colleague: hey, i heard you were let go by bbd&o. what happened?
copywriter: i’m a victim of downsourcing. they found some dum-ss kid that can’t finish a sentence to do my work for half the price.
colleague: yea – i’ve seen some of his copy. jeze – he couldn’t write his way out of a paper bag!
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