euphemism treadmill
the process by which a pejorative term is replaced by a more politically correct term, only to over time be corrupted and used pejoratively itself until a new term is introduced, upon which the cycle repeats itself.
so named because walking on a treadmill gives you the illusion of going somewhere, when actually not making any progress. basically a form of political correctness masturbation.
the best example of a euphemism treadmill is the word “r-t-rded”, which was originally adopted as a more apt and kinder alternative to previous medical terms such as “moron”, “imbecile”, and “idiot”.
“r-t-rded” is currently considered a pejorative insult, so new terms have been invented such as “special needs” and “intellectualy disabled” , which will in time become pejorative insults themselves. thus r-t-rded sjw’s, downie parents, and the self-righteous will always have something to b-tch about.
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