femsploitation
femsploitation is the act of marketing a product or film using feminist talking points as an emotional appeal, just to sell to your target demographic. similar to the blaxsploitation films of the 70s.
girl 1: i really like this companies “real beauty” campaign. it stresses that everyone is unique regardless of diet, body type or fashion!
girl 2: yup. too bad it’s a ploy used to sell beauty products. that’s femsploitation for you.
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