fey effect


when a comedian makes a negative political ad disguised as a comedy piece to encourage the average viewer to pay attention and be more open to receiving and considering the criticism embedded within the humor; specifically, the fey effect is when this bit has an important, lasting effect on real world politics.

it comes from tina fey’s impression of sarah palin on sat-rday night live, which negatively affected the public’s opinion of palin.
the fey effect is partly responsible for palin’s relevancy declining significantly in the past 10 years.

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