First Indie (or real indie)
indie is a shortform of “independent”; it is often used to describe a person or a group of persons who in their life style, taste and outlook take a rather sophisticated and bohemian stand against the mainstream.
indie as an avantgarde discourse began spreading in the beginning of the twenty-first-century and has not yet reached its climax, but a new parellel, and even more “indie” development is beginning to evolve slowly especially in scandinavia: “first indie”
“first indie” is a discursive combination and contraction of two concepts; “first mover” and “indie”.
the “first indie” is extremely independent in its nature, lifestyle and perception of the world and people around him, but what differs him/or her from the “old indie” is that he doesn’t see the concept of distancing himself from the mainstream as a goal in itself, but rather “first indie” uses the mainstream media to his own advantage to set his subjective agenda.
person 1: why did you join that television show – it is so mainstream?
person 2 “first indie (or real indie)”: i know it is, that’s why i joined it.
person 1: what!!! you have a black hat – how could you do that, i thought you were sooooo indie?
person 2 (first indie): well, that’s not up for me to define – but i wanted to use the mainstream media for my own individual(idealistic) purposes. i mean if you want to communicate with people who don’t belong to your normal sphere, it’s a rather good idea to try to go ahead and cross the sphere, right?
person 1: that’s just so indie….
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