genericide
a unique marketing predicament where a particular brand of a product becomes so common or dominant, its brand name becomes the generic term for the entire product category. examples include kleenex, vaseline, xerox, windex and wd-40. some trademarks have actually lost their legal protection in the u.s, including aspirin, thermos and zipper.
#1: “hand me a kleenex, would you please? i’m all stuffed up.”
#2: “these are puffs. shouldn’t you say ‘facial tissue’?”
#1: “i just say kleenex for all of them. the brand has committed genericide. now just give me the d-mn kleenex already, my nose is dripping!”
the way people tend to want their homes or clothes to be like everyone else. lack of individuality or self expression
i was at their new home last night, they committed genericide on their living room.
i just watched hgtv and saw seven consecutive shows committing genericide
they just installed granite countertops, another kitchen gone to genericide
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