green guerrilla marketing


the sophisticated use of social media to recruit foreign fighters, especially those from the west, who are often marginalized and unemployed, compared to poor, uneducated, and radicalized recruits from developing countries, to set up a caliphate.
isis’s green guerrilla marketing is proof that even with limited resources and restrictions, they can still reach out and recruit thousands of oft-educated, but brainwashed, mohammedans, who are prepared to die to be a martyr.

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