Industry Plant
an industry plant is an artist who has major/indie label backing their movement but presents themselves as a “home grown start up” label to create a pseudo organic following. they act as if things are miraculously happening for them based on their talent (via blog coverage, media coverage, mtv playing their vids, etc.) the reality is a low risk/high reward situation for labels looking to build the next “new star”
justin bieber is an industry plant.
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