innovation

doing the same old pointless thing a different way. alternatively, creating something brilliant in such a way that it takes twice as long and costs three times as much as the old fashioned way of doing the same thing.
bob: hey, let’s make a wheel!
bub: well, we’ll have to draft a budget submission, then set up a steering party, develop a business plan then publish a prospectus. i’m guessing we’ll need a couple of million plus a three year window for the r & d alone …
a marketing ploy used by organizations that have exhausted all other plausable excuses for introducing ill-conceived products, policies, practices and/or services that will ultimately prove to be counterproductive.
ceo: omg, this place is a real drag!
boy wonder: gosh, ceo … let’s introduce an innovation!
ceo: sh-t! why didn’t i think of that? where should we start?
boy wonder: gee, i guess we should do a google search …
two d-cks, one shoe-horn!
jarrad – i used to use a shoe-horn to hold my d-ck up while shaving my b-lls, now with my new innovation i can hold up my mates d-ck while he shaves his b-lls as well!
a word used by game developers when they are going to f-ck up a game.
dev: we’re going to make the game more innovative and fun!

-later on after release-
gamer: dude! wtf this game sucks!

innovation…how it fails in most new games.