it’s all about the moose
“it’s all about the moose” basically means that it’s all about the logo/ brand and nothing else. the moose is the logo for abercrombie. if it weren’t for the moose, no one would give a sh-t. the moose is all that counts.
girl #1: hey did you get anything when you went shopping yesterday?
girl #2: yeah man, this shirt..
girl #1: oh..
girl #2: do you think it’s ugly or something?
girl #1: no offense… i don’t like it at all.
…………..
wait! is that a moose i see?
girl #2: yeah dude, it’s from abercrombie.
girl #1: omg! i love your shirt! it’s so pretty!
girl #2: lol, it’s all about the moose!
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