lux et veritas


latin for light and truth
the college motto, lux et veritas, means light and truth.
dishwashing soap and tape backup software. (i.e. get a clean backup or clean your backup tapes)

originally expressed as palmolive et veritas, however, madge (the palmolive saleswoman) was mostly too hands on and lux was therefore considered more generic.
“there are parity errors on our backup tapes. tell operations ‘lux et veritas’!

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