macrap


macr-p is poorly designed artwork that often includes, but is not limited too:

– wordart. (example: rainbow effect type on a beveled curve)
– stretched typefaces
– pixelated imagery…72 dpi is good for web, not for print.
– stretched imagery…hit the shift key, it’s not hard!
– misspellings

macr-p is something everyone has been subjected to seeing. it can be seen everywhere from fliers on bulletin boards, posters for concerts, emailed brochures, to tv commercials…now, you know what to call it.

basic rule of thumb…just because you can, doesn’t mean you should.
that poster with really pixelated imagery and rainbow colored font on a bevel curve is macr-p.

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Disclaimer: macrap definition / meaning should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. All content on this website is for informational purposes only.