myass.com
a non-existent information source cited in research when published sources do not exist (e.g., anecdotal information, unpublished industry knowledge), or when presented material was spontaneously created by the author (e.g., a novel framework to explain a business issue). derived from the phrase ‘pulled it out of my -ss’, contemporized to the age of the internet.
antoine: where did you get all this industry information from? i thought there were very few published studies to research from.
anthony: my-ss.com
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