Netflix Syndrome
occurs when an organization changes its business model or key premise without consulting its customer/donor base, taking an extremely successful business model down the tubes.
a certain nonprofit organization is experiencing netflix syndrome. they are jeopardizing their fundraising by alienating multiple demographic groups by discontinuing their funding for low cost mammograms.
1 more definition
the netflix syndrome occurs when an organization changes its business model or key premise without consulting its customer base, taking a extremely successful business model down the tubes.
refers to the changes in programming, pricing, and fundamental business model of netflix; and how they experienced severe backlash from their customers, which ultimately broke the near monopoly netflix had on the streaming video business.
“i think it’s a bad idea to re-brand ourselves right now; we’ll only experience netflix syndrome.”
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