neuroglamorizing
noun. the hyping of ordinary speech by the use of frequent but superfluous terms relating to the brain and brain functioning.
instead of talking about becoming less fearful, for example, you make it sound like your understanding is much deeper and very scientific by talking about reducing activation in your amygdala.
dogmatic materialism is so prevalent in scientific and academic circles that you find neuroglamorizing everywhere.
saying that a re-ssuring tone in your voices reduces your students’ amygdalar activation, instead of saying that it calms their anxiety, is neuroglamorizing.
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