pimp in the box


self-effacing nickname given by sports talk host jim rome to himself where he essentially calls himself out as a sellout, i.e., that he promotes or ‘pimps’ products for money on the radio, aka “the box”. occasionally shorted to “pimp” by callers and/or guests.
“i am the pimp in the box, jim rome…”
“what’s up pimp, great show.”

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