Press Aikido
the act of using your compet-tors press announcements to drive your own positive press. press aikido lets you to channel your compet-tors press energy in promoting your product.
an example of press aikido is when a compet-tor does a major press push, you can post comments on all the articles on the web linking to what you want to promote. or if your compet-tor openly attacks, you can use their attack to expose their weakness and delivery your positive message.
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