pulling a pepsi
when you royally screw up by trying to advocate something unpopular and at the same time use unpopular objects in your argument. in the end, you just make a fool of yourself and what your trying to advocate.
pepsi really outdid themselves by pulling a pepsi when they aired an ad about the black-lives matter movement and also included kendall jenner. this all ended in a fail, resulting in backlash.
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