Rap-It-Up Campaign
the rap-it-up campaign is a safe s-x initiative created by bet and partners to urge young people in the african-american community to practice safe s-x, get tested for hiv and aids and to know their status. it features a series of commercials and printed ads set up like public sertvice announcements and usues african-american celebrities and entertainers to spread the message about safe s-x and knowing your status. celebrities that have appeared in commercials include lyfe jennings, sammie, wyclef jean and the cast of the third season of bet’s reality show college hill. the campaign also has its own website, and a toll free hotline where you can call and learn more about hiv and information on where you can get tested in your community.
1.) sammie:”….there’s one test that has everybody nervous, but it’s worth taking. know your status. get tested for hiv today.”
2.) ryan: “man i need to get tested but i’m nervous!”
tonio: ” dawg didn’t you learn anything from the rap-it-up campaign. they keep telling you to get tested and to know your status. not knowing is your worst enemy!! i’ll come with you for support if you want.”
ryan: ” thanks bruh.”
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