Ratner’s touch
the opposite of the midas touch. a person for whom everything turns to cr-p, if (s)he gets involved.
named after jewellery magnate gerald ratner, who infamously declared his proudcts to be “total cr-p” and wouldn’t last much “longer than a m&s {marks & spencer} prawn sandwich”, during a speech to the insitute of directors (1991).
although his comments were meant to be tongue-in-cheek, shares in his company drastically plummeted and he almost bankrupted the company. the speech is often heralded as an example of the value of branding and image over quality.
it’s a nightmare working with with cheryl, she always bodges things up– she’s got the ratner’s touch.
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