Reverse Psychology Endorsement
a type of endors-m-nt (usually done by celebrities) that tricks people into thinking a celebrity is not being paid to promote or endorse a product/company. a celebrity may talk down about a company or a company may even make a publicity stunt to pay the celebrity not to promote their product/company. you think there is no endors-m-nt deal, but in reality, you’re being tricked into seeing that product/company’s name.
in august 2011, mike “the situation” sorrentino, from mtv’s jersey sh-r-, was offered a significant sum of money by abercrombie & fitch co. to not wear a&f clothes.
reverse psychology endors-m-nt
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