Schmadvertising
the art of producing one execution, having clients buy into it, and see it to completion.
an example would include the legacy tagline, “c-ke is it” as an example of schmadvertising.
c-ke is what?
it.
c-ke is it?
what happened to pennywise?
schmadvertising is what you call really sh-t advertising.
it’s also a term used to best describe the feeling when the ad industry f-cks you over – advertising, schmadvertising.
sorry, i can’t meet you tonight. just been put on a brief, deadline tomorrow. that’s just schmadvertising for you.
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