Scott Goodson
founder of strawberryfrog, the world’s first cultural movement agency with offices in amsterdam, new york, sao paulo and mumbai in progress.
scott was born in canada. he moved to sweden and became co-owner of swedish agency welinder. he moved to amsterdam with karin drakenberg and started strawberryfrog in 1999. scott has worked on some of the world’s most iconic brands such as heineken, smart, c-ke, ikea, onitsuka tiger, google, and brands at p&g and pepsico.
scott was the chairman of the future marketing summit in london and a year later in new york. he has served on the jury of cannes t-tanium and chair of cannes first ever marketer’s medal, as well as on the one club, art director’s club and many other juries.
scott has lectured at columbia, cambridge university, imd business school and the university of stockholm. he is an avid writer and has been quoted in everything from the economist and the wall street journal to the new york times, cnbc, bbc and cnn.
the future of advertising was chaired by scott goodson
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