semiotic war
conducting a war using a full range of signs and symbols — but pointedly excluding violence or other unlawful or violent acts. a war of ideas in the age of internet and multimedia. compare scamizdat.
the internet’s response to scientology’s attempt to rmgroup alt.religion.scientology included publishing their trade-secret “scriptures,” graphically reviling them, putting billboards on trucks and buses, hosting radio talk-show segments, songwriting, projecting laser glyphs on walls, having aircraft pull pennants with slogans, picketing their headquarters, deconstructing their newsletters, creating cartoon lampoons and webpages, and, in other words, full semiotic war.
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