Spinup
when a corporation or existing business creates a separate team (built from employees and / or contracted staff) to search for a repeatable and scalable business model.
in the same way a start up is these devisions are in a phase of development and research for markets.
this approach is rare as most companies tend to acquire existing -ssets in the market rather than build from scratch themselves.
ibm created a spinup ‘lenovo’ to go after the portable pc market. (this statement is actually not true as lenovo acquired ibm’s pc business. )
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