subaru driver
a lesbian.
subaru’s early 90’s campaign slogan “it’s not a choice, it’s the way we’re built,” was specifically targeted towards the u.s. gay community. subaru has been so successful at attracting gay customers that some drivers consider themselves members of a “club,” in which fellow subaru owners share an implied message behind their cars’ brand.
for several years, subaru advertising has targeted gays, partially through its support of the rainbow card program, a visa card that generates money to support aids research and other gay-related causes.
“so i was at the cafe down the street and in walk these two women, they wouldn’t give me the time of day — definitely subaru drivers.”
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