Sustaineratti
(also “sustainerati”) a category of persons who, often unwittingly, undermine their own cause – either sustainability or any other – by “turning off” people in one or more of the following ways:
– treating others in a condescending and/or judgmental manner, or
– demonstrating and/or promoting an att-tude that small incremental efforts are not worth applauding, or
– setting/promoting standards that are seem highly challenging or unattainable, or
– behaving in some other manner that potential cause supporters don’t want to be -ssociated with
sustaineratti are often the most ardent and energetic supporters of their cause. thus, education and rehabilitation of sustaineratti can prospectively have a significant positive impact upon the cause.
joe rode his bicycle to work for the first time today. as he entered work wearing his bike helmet one of his co-workers, elmo, who was clearly a member of the sustaineratti, sneered “good for you. i ride to work 5 days per week, rain or shine. and my bicycle is locally hand made by an environmentally conscious artisan, not in china by a big wasteful corporation.”.
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