The Apple Effect


the effect of a new version of a product being released by apple that is no better than the previous one. everybody freaks out thinking, “holy sh-t, it’s new and it’s made by apple! let’s get it!” people are oblivious to it being no better than the cheaper version already out.
holy sh-t bob! ipad… 2! it’s got a camera, and like, that’s the only new feature. my ipad sucks. i wanna ipad2 now!

that’s totally you being taken over by the apple effect…

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